AMOR E LIMA
Amor e Lima is a boutique events and production agency based in Lisbon, known for creating unique, memorable experiences that blend creativity, design, and emotion. Founded in 2013, the brand has evolved from its beginnings in floral design to becoming a full-service event studio, with a distinctive aesthetic that reflects elegance, originality, and attention to detail.
With a multidisciplinary team and a deep understanding of what it means to bring people together, Amor e Lima designs and produces weddings, brand activations, private celebrations, and cultural events. Every project is crafted with care, emotion, and a human touch because more than events, Amor e Lima creates moments that stay.
CLIENT
Amor e Lima
DATE
May, 2025
SERVICES
Rebranding including:
Brand Strategy & Positioning
Brand Narrative & Messaging
Naming & Brand Architecture
Visual Identity Design
Colour System & Communication Codes
Typography & Visual Direction
Social Media Strategy & Content Guidelines
Content Creation & Campaign Guidelines
Website design and Implementation
Launch Strategy and Contents
WEBSITE
DESIGN
AMOR E LIMA
CONCEPT
CONCEPT
AMOR E LIMA
& STRATEGY
The rebranding of Amor e Lima was born from a need to reflect the brand’s evolution: no longer solely dedicated to weddings, but also to corporate events and brand activations.
The challenge was clear: how to create a brand system that could speak to different audiences without losing its core identity?
We developed a flexible yet cohesive strategy that allowed for clear differentiation across business areas through a distinct colour system. Weddings, corporate events, and creative projects each gained their own visual language while remaining connected under the Amor e Lima umbrella.
At the heart of the strategy is the idea of boutique service - exclusive, intimate, and tailor-made. We repositioned Amor e Lima as not just an event agency, but as a creative powerhouse capable of transforming any idea into a sophisticated, high-impact experience.
To complement this evolution, the brand’s tagline was also redefined to reflect its broader vision, moving from a wedding-focused positioning to a more encompassing identity: Boutique Events & Production Agency.
WEB
AMOR E LIMA
DESIGN
The visual identity of Amor e Lima balances timeless sophistication with a contemporary, creative twist. The new logotype is clean, elegant, and versatile, designed to feel equally at home in the worlds of weddings and corporate events.
Colour plays a central role in the system: each business area is associated with its own palette, allowing for clear communication while preserving brand coherence. The monogram adds an extra layer of personality and flexibility, becoming a visual signature that can be adapted across different formats and materials.
The typographic system combines classic and modern elements, echoing the brand’s duality: structured yet artistic, polished yet full of charm. Every design choice is intentional, reinforcing Amor e Lima’s position as a refined and creative brand.
WEB
AMOR E LIMA
DESIGN
SOCIAL
AMOR E LIMA
DESIGN
Amor e Lima exists to inspire, transforming moments into celebrations of beauty, connection, and happiness. Through flowers, design, and the art of detail, the brand creates unforgettable experiences where every element is thoughtfully crafted to spark emotion and make life a little more beautiful.
More than an event agency, Amor e Lima is a curator of memories and a creative partner for those who seek uniqueness, elegance, and soul in every celebration.