DRA MALU CASTRO BRANDING

FAVORITE PEOPLE ENGAGED WITH THE TWELVE FOUR STUDIO TO CREATE A UNIQUE BRAND IDENTITY, BUT ALSO TO DEVELOP A BRAND VOICE AND A STORYTELLING WHICH IS AS IMPORTANT AS THE BRAND SYSTEM AND (WEB)DESIGN. WE DELIVERED A VISUAL IDENTITY AND SITE DESIGNED WITH A FEEL OF THE BRAND EXPERIENCE. WE THINK THAT THERE’S NOTHING THAT BETTER DESCRIBES THE BRAND RATHER THAN THE MANIFESTO WE WROTE AND ALSO THE COOLEST E-COMMERCE BOX IN THE WORLD. SO ENJOY IT:

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1 - NORMAL ISN'T A THING. ALWAYS BE THE BEST VERSION OF YOU.

2 - WE TRUST THAT OUR FAVORITE PEOPLE NEVER WEAR BORING CLOTHES

3 - WE BELIVE THAT SOME FAVORITE PEOPLE'S LAUGHS ARE FUNNIER THAN THE JOKE.

4 - WE WILL DO EVERYTHONG WE CAN TO SAVE OUR FAVORITE CANDIES.

5 - WE THINK EVERYONE HAS A FAVORITE DAY OF THE WEEK, OR TWO... THEY'RE CALLED SATURDAY AND SUNDAY.

6 - THE BEST THING ABOUT YOUR FAVORITE MEMORIES IS CREATING THEM.

7 - WE KNOW THAT OUR FAVORITE PEOPLE LAST A LIFETIME.