EL CORTE INGLÉS
FW22 CAMPAIGN

FALL-WINTER 2022 TREND CAMPAIGN FOR  EL CORTE INGLÉS.

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THE BEGINNING OF THE COLD SEASON BRINGS WITH IT A FEELING OF RENEWAL, OF NEW BEGINNINGS, BUT ALSO OF COZINESS. WE BRING BACK MEMORIES OF SUMMER, AND A CERTAIN NOSTALGIA REMAINS. THE NOBLE AND ROBUST MATERIALS, BUT SIMULTANEOUSLY SOFT AND DELICATE, SET THE RHYTHM OF THIS DANCE THAT TAKES PLACE UNDER (AND ON) THE CONTRASTS OF THE SKY AND THE GOLDEN EARTH. INCREASINGLY, RETURNING TO WORK DOES NOT NECESSARILY MEAN RETURNING TO THE CITY, BUT RATHER TO THE ORIGIN OF WHAT GIVES US PEACE, AND WHICH EXUDES CALM, REINFORCING THE DESIRE TO LIVE WITH MORE PURPOSE WITHOUT SACRIFICING STYLE.