INÊS MANZONI
CLIENT
Inês Manzoni
DATE
July, 2025
SERVICES
Brand concept & strategy
Brand narrative & copywriting
Visual direction & mood
Visual identity design
Iconography design
Packaging & print design
WEBSITE
coming soon
Inês Manzoni is a Portuguese jewellery and leather accessories brand, an evolution from the former Antik Pink, that marks a new chapter of refinement and creative maturity. Each piece reflects a unique blend of timeless elegance and free-spirited energy, crafted to celebrate individuality and personal expression. Inspired by nature, symbolism, and heritage, the brand embodies a journey between the classic and the ethnic, the earthy and the intuitive.
CONCEPT
INÊS MANZONI
& STRATEGY
The creative direction focused on translating Inês’ personal universe into a brand with soul: intimate yet bold, classic yet contemporary. The strategy was to honour the handmade roots while elevating the brand’s aesthetic language and positioning it as a refined, international name in jewellery and accessories. Storytelling plays a central role, bringing to life the nomadic, poetic essence of the brand. A celebration of craftsmanship, meaning and style.
VISUAL
INÊS MANZONI
IDENTITY
The visual identity is bold yet elegant, combining rich, earthy tones - sage, rust, umber, dune, and dusk - with an understated luxury. The typeface evokes classic sophistication, while the textures and colour palette bring warmth and organic depth.
A distinctive iconographic system was designed to evoke the brand’s ethnic inspirations: the key symbol, an abstract bird with open wings, is a representation of freedom, movement, and ancestral symbolism. This emblem, combined with hand-drawn elements, enriches the identity with a touch of mysticism and storytelling.
