MARTIFORM
HOME CLUB
Home Club is the lifestyle spin-off of Martiform. A brand rooted in professional kitchens, now stepping into homes. Designed for everyday creators, Home Club brings versatile aprons and functional accessories to the heart of daily life, celebrating the simple joy of making, sharing, and creating.
CLIENT
Martiform
DATE
November, 2024
SERVICES
Naming
Brand Concept & Strategy
Brand Narrative & Copywriting
Visual Direction & Mood
Visual Identity Design
Launch Concept
Campaign Key Visuals & Messaging
Campaign Production & Photography
WEBSITE
CONCEPT
MARTIFORM
BRAND
CONCEPT
MARTIFORM
& STRATEGY
THE IDEA WAS SIMPLE:
WHAT IF THE CHEF WAS YOU?
We crafted a playful, feel-good concept that invites everyone – from kitchen lovers to garden enthusiasts – to put on the apron and dive into their own creations. More than products, Home Club is about connection, freedom, and the spark of discovery. The strategy focused on making the brand relatable, personal, and full of energy, with a clear message: your next big experience begins at home.
VISUAL
MARTIFORM
IDENTITY
The visual world of Home Club is bold, colorful, and full of warmth. Vibrant tones, joyful images, and friendly typography shape a brand that feels light, fun, and approachable. Every element reflects the spirit of the Home Club: hands-on, happy, and made to inspire.
LAUNCH
MARTIFORM
STRATEGY
The launch strategy for Home Club focused on creating an emotional connection with the audience by celebrating the idea that anyone can be a maker. Rather than centering the product alone, we positioned the apron as the starting point for creativity, joy, and self-expression at home. The strategy embraced a playful and inclusive tone, with vibrant visuals and relatable messaging, inviting people to step into the role of chef, gardener, or artist and simply get their hands dirty.