TUAS
Tuas is a Portuguese footwear brand, designed and crafted in Portugal with a certain je ne sais quoi and a spirit that draws inspiration from everywhere. More than shoes, Tuas celebrates women, their confidence, their stories, their boldness: through timeless pieces made to inspire.
CLIENT
TUAS
DATE
September, 2024
SERVICES
Branding and Strategy
WEBSITE
coming soon
CONCEPT
TUAS
& STRATEGY
The creative approach was guided by the idea of effortless elegance and quiet confidence that doesn’t need to shout. The goal was to create a visual universe that feels iconic yet intimate, blending French allure with a playful, refined attitude. Every choice, from storytelling to design, reflects the brand’s desire to inspire women to express themselves freely, one step, one detail, one statement at a time.
CONCEPT
TUAS
& STRATEGY
The creative approach was guided by the idea of effortless elegance and quiet confidence that doesn’t need to shout. The goal was to create a visual universe that feels iconic yet intimate, blending French allure with a playful, refined attitude. Every choice, from storytelling to design, reflects the brand’s desire to inspire women to express themselves freely, one step, one detail, one statement at a time.
VISUAL
TUAS
IDENTITY
The visual language centers around a signature red. Bold but never overpowering, it brings energy, romance, and a touch of mischief. Framed colors, soft textures, and the balance between elegant serif type and handwritten details shape a brand that feels fresh, feminine, and distinctly Tuas.
READ ALL HERE.